4 Steps to SEO Success: Step 1 - Defining your Keywords
The first in a 4-part blog series demystifying SEO and helping schools and universities get started. In this blog, Step 1: defining your keywords, find out why defining your keywords is the first building block of SEO, and your website strategy.
5 Ways to Get a Head Start on Your School Marketing this Summer
After a long year, we definitely deserve to enjoy the relative ‘down time’ that pervades during the school Summer holidays. But if (like us) you find after that well-earned sun-seeking trip, and a week in the office without the students… you (secretly) would rather be a little busier, here are some things you can do to put you in good stead before the peak recruitment period kicks in. Before the madness of the school year starts ALLLL over again!
4 Practical Ways to Ride out the Covid storm this September Intake
International travel restrictions, social distancing measures, financial uncertainty, reduced household income. These are just some of the impacts of the Coronavirus pandemic on today’s global society. And there will be more to come. In the meantime, private schools and universities are planning for September intake - whatever that might look like. How do these uncertainties affect your school marketing strategy, and what can you do to ride out the storm of uncertainty, and put your institution in the best possible place to welcome (back) as many students as possible, while ensuring their safety and wellbeing, come what may?
3 Simple Things you Can do to Improve Your School Enrolment
Implementing a strong school enrollment program may seem daunting. From ensuring that you are using inbound marketing to tweaking your website, to creating an impactful school tour process – all of these things may seem like they will take a significant investment in time and money.
But there are some simple, quick wins that you can do to improve your school’s enrollment even if you are currently stuck at home during a quarantine situation. And the best thing about them? They are all free to do!
Why Should Schools Invest in International Digital Marketing?
In three words: International. Student. Recruitment.
Okay okay, so you know this already. But did you also know that digital marketing can help you find and recruit international students in a cost-effective, targeted, measurable and PROVEN way? If you’re serious about recruiting internationally, here’s why you should invest your time, money and manpower in digital marketing.